5 Food and Beverage Displays that Maximize Sales and Build Brands
The food and beverage category is crowded and highly competitive. Traditional CPG brands have seen growth stagnate amid challenges by upstart brands. The battle among brands is being waged on social media as well as at the point of sale. Effective merchandising continues to be a critically important success factor for companies trying to maximize sales and build their brand. Today we will look at 5 food and beverage displays that we hope will inspire you toward better merchandising.
Countertop beverage display rack---Among food and beverage products, energy drinks are particularly competitive. We designed the very cost-effective but well-branded gravity wire display below to merchandise non-refrigerated Crunk Energy Drinks on the countertop.
Pop Gourmet Popcorn Food Display Stand---We made the floor display stand shown below to maximize sales and accelerate the development of this award-winning popcorn brand. We use a display stand made of solid wood with deep dark paint on the surface to convey the quality of the brand.
Guarana Energy Drink Display Stand---In order to help establish brand awareness and attract the attention of shoppers, we designed the two-story shelf salesperson as shown in the picture below. We use the same shape of the special drink to attract the eye and use the magnetic suction at the bottom of the drink display rack so that the drink can be placed steadily, and at the same time, the interaction with customers is increased. The display rack adopts the refreshing summer green color, and the logo and slogan can be printed on the side and the display rack itself.
Movable supermarket fruit shelves---In order to help customers implement ready-made strategies and distinguish their brands from older brands with larger promotional budgets, we designed the low-key 3-layer fruit display rack shown below to accommodate Chain stores and supermarkets in the production department of major grocery stores. We combined the braided blue with the metal frame, added mobile pulleys, and combined the brand logo with interchangeable side labels to create a mobile and versatile free product salesperson.
Robert Rothschild Farms Floor Display– We created the high capacity floor display shown below to merchandise Robert Rothschild Farm’s gourmet food line. We designed a decorative metal tube and wireframe, added solid wood stained shelves including a pull-out shelf for demonstration/tasting, incorporated a recipe cardholder, and finished the display with header, side, and shelf signs.
The displays we showcased today are just a few examples of the many ways in which food and beverage products can be successfully merchandised in grocery, convenience, and specialty stores. If you are interested and want to know more, please consult me~~~